work closely with the user researcher and content designer on your team
document your work. link design decisions back to research and evidence
focus on outcomes, rather than solutions and activities
consider many ideas to solve a problem but be clear about which to test
understand how to work using an iterative cycle (discover, build, test and iterate)
learn to see the whole journey for a user, including the non-digital parts
be familiar with the service standards and the guidance in the gov.uk service manual
Expectations at working level
encourage other members of the team to be involved in the design and research process
help the team to create hypotheses and identify assumptions
encourage the team to test different solutions
design for the non-digital parts of the journey
suggest how services should work for those with low digital skills and limited access to technology
apply the government service design standards to your work. you should help the other people in your team understand and follow them
Expectations at senior level
ensure teams use an iterative cycle and follow an evidence driven design approach
ensure teams understand the importance to test many ideas
encourage teams to take a joined-up approach to helping those with low digital skills or limited access to technology
act as service standard ambassadors. help teams to meet the standards and offer advice across all points. promote the benefits of the service design standards to senior stakeholders