Strategic design thinking expectations

Expectations at associate level

• think about problems in a wider context, as well as the individual details in each interaction
• understand the department’s vision
• familiarise yourself with what's happening in technology, especially other services that may be used by our users
• find channels where other designers share their work
• understand departmental guidelines for sharing your work
• be able to map out user journeys

Expectations at working level

• understand and explain problems in a wider context
• look for opportunities to join up with other designers across government
• create maps and blueprints as a means to communicate whole journeys

Expectations at senior level

• help shape the direction of services being delivered
• ensure business requirements are being met and exceeded where possible
• use maps and blueprints to support strategic decision making, focusing on outcomes for a user